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More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.
Today, 40 percent of singles have dated someone they met online, while only 25 percent met a first date through a friend.
"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.
"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.
SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.
It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.The two decided to meet "IRL" (in real life) days later. Traditionally known for reviewing products like household cleaners and washers and dryers, Consumer Reports surveyed nearly 10,000 subscribers in the fall of 2016 about online dating and then rated matchmaking sites based on their overall satisfaction.Months after their first date, the couple discovered they had been classmates in preschool, and one year into their relationship Justin arranged to have the young students from their former school hold up signs that asked, "Will you marry me? How to boost the odds with a better profile: Use recent pictures (taken within the past year) and at least one good close-up headshot.Growth in online dating has been phenomenal in recent years.And with so many new sites popping-up each day, we understand it's easy to get lost in this vast array of choices. - Try Cooling the Cyber-Chat Does your dating style need an intimacy boost?